2020 Summit Session Descriptions

NAHU Legislative Update – Chris Hartmann with NAHU will provide an update on what is happening in Washington  as it relates to insurance laws and policy changes.

All Things Medicare and Consumer Purchasing Behavior – Dwane McFerrin. This course will include MACRA and its impact on Medicare Supplemental offerings and rates, Part B Medicare inflation, Medicare Blue Button, consumer purchasing behavior and technology advances for the agent of tomorrow.

Medicare Commissions vs Persistency and How it Relates to Agency Growth- Keith Nabb, President of Affordable Medicare Solutions

Branding & Marketing, What They Mean To Your Business- Sylvia Gordon

Sylvia is a much sought out speaker on Medicare and Social Media. She has over 15,000 followers on LinkedIn where she is one of the top 1% of content creators. The Gordon Marketing Youtube channel is the largest of it’s kind in insurance with over 4,000 subscribers. You can find a new training video every Wednesday at 3 pm EST. Sylvia also features in a consumer Youtube channel “My Medicare Family” where they train on topics relevant to members of Medicare.

Medicare Supplements vs Medicare Advantage, What is Best for the Client- Ronnie James, Director of Agency Development at Tidewater Management Group

How to Make $2 million in Residual Income by Only Talking on the Phone- Chris Westfall

Having found the right balance of content and presentation style to create an effective online presence, Chris now has over 2.5 million views on Youtube which has inbound calls to his call center for Medicare insurance. Chris also runs MedicareAgentTraining.com.

Chris will be presenting the actionable steps he has found to be best for driving organic views, engagement, and action by the viewer which lead to 100% hot leads. These inbound calls are customers asking to be clients and willing to engage immediately, requiring no persuasion or typical salesmanship.

He will also detail a recent case study where more than 100 calls per hour were received based on a specific (free) online campaign.

Best Practices for the Senior Market Agent, Tips and Practices from Successful Agents- Panel Discussion